About Farhad

Farhad Khurshed is a copywriter with an exponential mindset. Among other qualities, Farhad takes pride in practicing the “1% a day improvement” formula, whereby he strives to improve himself in some way by 1% each and every day, by learning new skills, putting an acquired skill into practice or even changing a habit that is not aligned to his long-term goals.

An MBA in marketing, Farhad began his advertising career with Saatchi&Saatchi, India and then moved to Oman to take on the challenge of managing advertising campaigns in the fiercely competitive middle-east retail market.

During the six year stint in Oman, Farhad supervised advertsing campaigns to promote various brands such as Hyatt, Holiday Inn, Mazda, Jeep, BP, Visa and a host of other local brands.

Arriving in Australia in November 1999, Farhad decided to get an insight into the Australian market, before launching his consulting business. Working in various roles from door-to-door selling, telemarketing and an underwriting role for a leading insurance company allowed Farhad to understand the local buying behaviour, psychological triggers, typical customer objections and identify offers with a high probability of success.

Before launching his own venture Farhad took the time to study Brett McFall’s AdCamp course to master copywriting techniques for Direct Marketing sales letters, both offline and online.

In addition Farhad has undergone intensive leadership training with Brett McFall’s Leadership Training Course and has also attended training courses conducted by Anthony Robbins and Marc Dussault, Australia’s #One Exponential Growth Strategist.

Farhad began writing copy on a part-time basis in 2006, and  now works full-time helping small businesses and internet marketers to achieve accelerated  growth in their business.

Unlike other copywriters, Farhad holds a degree in marketing and has had the rare distinction of working in three countries – India, Oman and Australia. This makes it easier for him to understand local nuances and to craft his copy so that it appeals to a specific target audience.