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Landing Page Videos – Do they Always Work?

Landing page videos. Do they work? Whether you’re on LinkedIn, Facebook or your other favourite social media, there’s no escaping videos. Of course it makes sense to use videos. With attention spans getting shorter, it’s so much easier to consume content in an  audio-visual form instead of reading a long page of text. From a content consumption point of view, people have different preferences. TheRead more…

Three Copywriting Clicks to Move Prospects from Fear to Trust

One of the most common copywriting mistakes made by marketing strategists when is an overriding focus on product features in their advertising messages. Strange as it may seem, it’s not really your “product”, the prospect is after. What your prospect is really seeking is a solution to a problem or a means of satisfying an immediate want or need. Your product or service is onlyRead more…

Has the Unique Selling Proposition (USP) Concept Lost It’s Long Term Potency?

    The term Unique Selling Proposition or USP as it is commonly known, was introduced in the 1940s by adman Robert Reeves. The purpose of a USP was to convey a unique benefit about the product or service to the target market which was not being offered by competitors. One of the most famous examples of a USP is Domino’s Pizza – “Fresh, hotRead more…

The 5 Step Lead Generation System for Higher Sales Conversions

Whether you’re finding it hard to get qualified leads or finding it difficult to convert them to paying customers, wouldn’t it be great to have a proven lead generation system you could use to attract qualified leads, eliminate tyre-kickers, convert prospects to clients and make a tidy profit even after they’ve bought your highest value product? You can do all of this without making aRead more…

The Four Basic Objections to a Sale and How to Overcome Them While Writing Sales Copy

However great your product or offer, often you may be surprised the persuasive copy in your sales letter fails to generate the desired response from your target audience. While there could be many reasons for this, what’s often overlooked is addressing the objections running through your prospect’s mind. Although the main focus of your sales letter is to demonstrate how your product or service willRead more…

Is the Big Promise Headline Dead in Sales Letters?

If you’re on the email list of a Direct Response Marketer, you’ve probably been hammered by sales letters with a big promise. If you’re a copywriter, you may be using this tactic to engage your prospect’s attention, whether for your own services or when writing for your clients. A flogged-to-death tactic Big promises have been used for decades now, not just in sales copy, butRead more…

Social Media Copywriting – A Nightmare For Copywriters?

The average consumer is bombarded with a zillion advertising messages every day. Getting past the filters that allow only a trickle of messages to penetrate through to the subconscious mind of consumers is the challenge that copywriters face every time they begin to write copy. If that wasn’t difficult enough, along comes social media to present a fresh new challenge. How should copywriters craft aRead more…