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RECENT POSTS

Has the USP Lost it's Long Term Potency?

Has the Unique Selling Proposition (USP) Concept Lost It’s Long Term Potency?

    The term Unique Selling Proposition or USP as it is commonly known, was introduced in the 1940s by adman Robert Reeves. The purpose of a USP was to convey a unique benefit about the product or service to the target market which was not being offered by competitors. One of Read more...

Sales Funnel

The 5 Step Marketing System for Qualified Leads and Sales Conversions

Whether you're finding it hard to get qualified leads or finding it difficult to convert them to paying customers, wouldn't it be great to have a proven system you could use to attract qualified leads, eliminate tyre-kickers, convert prospects to clients and make a tidy profit even after they've Read more...

Copywriting Results

The Four Basic Objections to a Sale and How to Overcome Them While Writing Sales Copy

However great your product or offer, often you may be surprised the persuasive copy in your sales letter fails to generate the desired response from your target audience. While there could be many reasons for this, what’s often overlooked is addressing the objections running through your Read more...

Copywriting Results

Is the Big Promise Headline Dead in Sales Letters?

If you’re on the email list of a Direct Response Marketer, you’ve probably been hammered by sales letters with a big promise. If you’re a copywriter, you may be using this tactic to engage your prospect’s attention, whether for your own services or when writing for your clients. A Read more...

Testimonials

  • Bhauvik Tripathi

    "I highly recommend Farhad’s OUTSTANDING COPY..."

    As the Managing Director of Australia’s top IT consulting company, I only work with professionals who can meet my stringent quality criteria. I started working with Farhad back in June 2008 and haven’t looked back. Farhad’s Outstanding Copy-Writing services and amazing ability to understand my requirements is what sets him apart as a copywriter.

    Many of my Top Clients insist that I use Farhad’s services for their copywriting work. The RESULTS that he has generated in dollar terms is just one reason that I would highly recommend Farhad.

    Bhauvik Tripathi - SHIVAM TECHNOLOGIES Australia

  • Logan Nathan

    Chance Meeting leads to Rewarding Association

    I met Farhad by chance at an internet marketing seminar in Sydney and decided to try him out.

    He has now completed numerous writing assignments for me and I have always been very happy with his work.

    He has produced website content, sales letters for e-books and content for e-books without missing a deadline

    Logan Nathan
    www.solomoit.com.au

  • Fabrice Beillard

    "I have used Copywriting-Results services over the last few months and I have to say that I am very impressed"

    You guys work in record time which is a breath of fresh air and you have delivered on deadline every single time. We got good consistent results and your latest job got us 400 people registering to our latest webinar which is a good number.

    Keep up the good work and help more business owners get more leads guys! I will refer business to you as I know that this definitely works.

    Fabrice Beillard, Founder and CEO - www.australiabusinesscoaching.com.au