The term Unique Selling Proposition or USP as it is commonly known, was introduced in the 1940s by adman Robert Reeves. The purpose of a USP was to convey a unique benefit about the product or service to the target market which was not being offered by competitors.
One of Read more...
Whether you're finding it hard to get qualified leads or finding it difficult to convert them to paying customers, wouldn't it be great to have a proven system you could use to attract qualified leads, eliminate tyre-kickers, convert prospects to clients and make a tidy profit even after they've Read more...
However great your product or offer, often you may be surprised the persuasive copy in your sales letter fails to generate the desired response from your target audience. While there could be many reasons for this, what’s often overlooked is addressing the objections running through your prospect’s Read more...
If you’re on the email list of a Direct Response Marketer, you’ve probably been hammered by sales letters with a big promise. If you’re a copywriter, you may be using this tactic to engage your prospect’s attention, whether for your own services or when writing for your clients.
A flogged-to-death Read more...
"I highly recommend Farhad’s OUTSTANDING COPY..."
As the Managing Director of Australia’s top IT consulting company, I only work with professionals who can meet my stringent quality criteria. I started working with Farhad back in June 2008 and haven’t looked back. Farhad’s Outstanding Copy-Writing services and amazing ability to understand my requirements is what sets him apart as a copywriter.
Many of my Top Clients insist that I use Farhad’s services for their copywriting work. The RESULTS that he has generated in dollar terms is just one reason that I would highly recommend Farhad.
Bhauvik Tripathi -
SHIVAM TECHNOLOGIES Australia
Chance Meeting leads to Rewarding Association
I met Farhad by chance at an internet marketing seminar in Sydney and decided to try him out.
He has now completed numerous writing assignments for me and I have always been very happy with his work.
He has produced website content, sales letters for e-books and content for e-books without missing a deadline
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Keep up the good work and help more business owners get more leads guys! I will refer business to you as I know that this definitely works.
Fabrice Beillard, Founder and CEO -